Summary

• Highly motivated and results-oriented manager with over eight years experience driving integrated, strategic marcom programs for a variety of products in the semiconductor industry.

• Innovative leader with a proven track record of building and managing teams, promoting a success-driven atmosphere and cross-team collaboration. 

• Skilled strategic planner and problem solver adept at identifying operational roadblocks, and developing tools and processes to optimize efficiency.

• Excellent communication and presentation skills.

Experience

Publicity Director

• Develop all theatre collateral including direct mail postcards, programs, and season calendar.
• Write and distribute all audition and production press releases. Establish and maintain relationships with media.
• Counsel Board of Directors on positioning and marketing strategies.
• Manage all promotions and marketing activities.

Global Integrated Marcom Manager (2001 – present)

• Developed a sector-wide, integrated, global marcom plan. Facilitated work sessions with business groups to understand marketing objectives, brokered discussions between central groups and the regions to ensure alignment, and developed a budget proposal for senior management.
• Directed the development and implementation of an integrated marcom campaign for Motorola’s Innovative Convergence wireless leadership program. Included team coordination across three regions, managing the global budget, and agency selection and management.

• Directed the activities of an eight-person account manager team. Identified professional growth opportunities, provided direction on client relationships and project management issues, and served as mentor and coach.
• Created a Marcom Resource Guide which included descriptions and uses for all marcom tools, work flow, and expected timelines to educate clients on marcom activities and team capabilities.

• Managed the DigitalDNA brand communications activities. Developed and maintained brand market positioning and key messages.
• Developed the Sector PR Council charter and participated on teams to develop a public relations process map and automated media management system.
• Developed a traffic management system using off-the-shelf software to streamline marketing communications projects and facilitate teamwork.

• Conducted strategic market analysis for communications products to determine competitive strengths, weaknesses, opportunities and threats (SWOT analysis). Developed positioning statements and key messages.
• Developed marcom plans for products including key market issues, marketing objectives, and tactical implementation activities. Worked with product marketing teams to gather marketing objectives and consulted on appropriate marcom tools to fit the business needs.

• Coordinated public relations campaign for the division's communications product base. Included authoring press releases, developing messaging, and conducting interviews.
• Developed advertising and collateral plans, interfaced with agency for creative work, wrote copy for ads and brochures, and managed creative staff and budget.
• Coordinated events (trade shows, training, special events) including needs analysis, interfacing with vendors, graphics creation, and facilitation of the actual event.

Editor in Chief, Sun Devil Spark Yearbook

• Managed a staff of fifty reporters, photographers, and editors in the design, creation, and production of an award-winning university yearbook.
• Significantly increased book sales through aggressive marketing campaigns.

Graphic Designer

• Developed advertising campaigns for the State Press, the daily university newspaper.
• Designed the layout and managed the publishing of the IT departmental newsletter.

Education and Honors